Wednesday, July 31, 2019

Advantages And Disadvantages Of Small States Essay

The ASEAN Summit is an annual meeting held by the member of the Association of Southeast Asian Nations in relation to economic, and cultural development of Southeast Asian countries.[2]The league of ASEAN is currently connected with other countries who aimed to participate on the missions and visions of the league. Apparently, the league is conducting an annual meetings with other countries in an organisation collectively known as the ASEAN dialogue partners. ASEAN +3 adds China, Japan and South Korea. The formal summit are held in three days. The usual itinerary are as follows:ASEAN leaders hold an internal organisation meeting. .1ASEAN leaders hold a conference together with foreign ministers of the ASEAN Regional Forum.2.Leaders of 3 ASEAN Dialogue Partners (also known as ASEAN+3) namely China, Japan and South Korea hold a meeting with the ASEAN leaders.3.And a separate meeting is set for leaders of 2 ASEAN Dialogue Partners (also known as ASEAN+CER) namely Australia and New Zeala nd.HistoryThe First ASEAN summit was held in February 1976 in Bali.[3] At this summit, ASEAN expressed its readiness to â€Å"develop fruitful relations† and mutually beneficial co-operation with other countries of the region.[4] The ASEAN leaders signed the Treaty of Amity and Cooperation in Southeast Asia.On 2nd ASEAN summit held on Kuala Lumpur, Malaysia in 1977 was the occasion for the first summit meeting between Japan and ASEAN. Japan expressed its intention to promote co-operation with ASEAN.[5]On 9th ASEAN Summit; A meeting on 7 October 2003 on Bali, Indonesia. The leaders of the members nations signed a declaration known as the Bali Concord II in which they agreed to pursue closer economic integration by 2020. According to the declaration, â€Å"an ASEAN Community† would be set upon three pillars, â€Å"namely political and security cooperation, economic cooperation, and socio-cultural cooperation; For the purpose of ensuring durable peace, stability and shar ed prosperity in the region.† The plan envisaged a region with a population of 500 million and annual trade of US$720 billion. Also, a free trade area would be established in the region by 2020. ASEAN’s leaders also discussed setting up a security community alongside the economic one, though without any formal military alliance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..During the same meeting, the People’s Republic of China and ASEAN have also agreed to work faster toward a mutual trade agreement, which will create the world’s most populous market, with 1.7 billion consumers. Japan also signed an agreement pledging to reduce tariff and non-tariff  barriers with ASEAN members†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..On the 11th ASEAN summit last 12–14 December 2005 in Kuala Lumpur, Malaysia. Seven main issues were discussed during the Summit. The issues are:1.the spread of bird flu2.southern Thailand conflict3.democracy in Myanmar4.crude oil prices fluctuation and p overty5.investment and trade6.ASEAN CharterImmediately after the summit ended, the inaugural East Asia Summit was held. The 12th ASEAN Summit was originally set to be hosted on Cebu island in the Philippines from December 10 to 14. However on December 8, organisers decided to move the summit schedule to 12–15 January 2007 due to Typhoon Seniang. Cebu Metropolitan Area (composed of Cebu City, Mandaue City, Talisay City, and Lapu-Lapu City) jointly hosted varied events of the summit. The actual conference was held at the Cebu International Convention Centre in Mandaue City while the Shangri-La Mactan Island Resort & Spa in Lapu-Lapu City provided accommodations for delegates and venues for smaller meetings. At the 12th ASEAN Summit, the member countries of ASEAN signed five agreements pertaining to continuing integration of ASEAN and enhancing political, economic and social cooperation in the region:[6] Cebu Declaration Towards a Caring and Sharing Community. Cebu Declaration on the Blueprint for the ASEAN Charter. Cebu Declaration on the Acceleration of the Establishment of an ASEAN Community by 2015. ASEAN Declaration on the Protection and Promotion of the Rights of Migrant Workers. ASEAN Convention on Counter Terrorism. The 13th ASEAN Summit was held from 18–22 November 2007, in Singapore. The theme was â€Å"One ASEAN at the Heart of Dynamic Asia†. The key theme of the discussions was set to be on â€Å"Energy, Environment, Climate Change and Sustainable Development†. In line with the theme, the ASEAN Leaders’ Declaration on Environmental Sustainability was signed at the 13th ASEAN Summit and a proposal to work on a Singapore Declaration on the Environment was issued at the 3rd East Asia Summit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦The leaders had endorsed the ASEAN Economic Community Blueprint which Will help chart concrete targets for establishing a single market and production base in the ASEAN region by 2015.The summit marking the 30th anniversary of ASEAN-EU ties was held on November 22. Other documents that had be negotiated and signed: ASEAN Mutual Recognition Agreement on Architectural Services. ASEAN Framework Arrangement for the Mutual Recognition of Surveying Qualifications. Protocol to Implement the Sixth Package of Commitments under the ASEAN Framework Agreement on Services. Agreements on trade and areas of cooperation with ASEAN Dialogue Partners. The 15th Asean Summit was held from 23–25 October 2009 in Hua Hin, Cha Am, Thailand.[7] It involved the Leaders from Asean league of Nations together with their dialogue partners from People’s Republic of China, Japan, South Korea, India, Australia and New Zealand. A flurry of meetings among Asian leaders on the last day raised the possibility of forging a regional free trade pact, which is likely to be raised at the Asia Pacific Economic Cooperation (APEC) summit in November 2009. The 16th ASEAN Summit held in Ha Noi, Vietnam 9 April 2010 â€Å"Towards the Asean Community: from Vision to Action†. The 17th ASEAN Summit in October 2010 in Vietna m Ha Noi.Indonesian President Susilo Bambang Yudhoyono did not attend the opening ceremony of the Summit this afternoon. He had to cut short his trip and returned home to oversee the rescue operation in the disaster-stricken area, after arriving here on Tuesday for a state visit prior to attending the Summit. The 18th ASEAN Summit in Jakarta capital of Indonesia. The 19th ASEAN Summit in Bali, Indonesia at November 2011.14th ASEAN Summit and ProtestsThe 14th ASEAN summit was held from February 26 to 1 March 2009 in Hua Hin, Thailand. It was originally scheduled for December 2008, but was postponed due to the political crisis in Thailand. At the summit, the ASEAN leaders signed the Cha-am Hua Hin Declaration on the Roadmap for an ASEAN Community and adopted various other documents, including the ASEAN Political-Security Community Blueprint and the ASEAN Socio-Cultural Community Blueprint.[15] The ASEAN-Australia-New Zealand Free Trade Area was established.[16] It is one of Asia’s largest trade arrangements and covers trade in goods, investment and services, financial services, telecommunications, electronic commerce and intellectual property.[17] The summit was reconvened in Pattaya, Thailand on 10 April 2009. This second part of the summit was to consist of various meetings between the ASEAN members and one or more non-ASEAN countries from 10–12 April. However, it  was aborted on 11 April when hundreds of protesters forced their way past security forces into the venue.[18] Many of the visiting leaders had to be evacuated from the venue by helicopter to a nearby military airbase, although none were injured. The protests were part of the 2008–2009 Thai political crisis and were not believed to be directed at ASEAN leaders but rather at Thailand’s government.[19] CHINAa signed a trade deal with ASEAN.[20]At the same time, Australia and New Zealand started the negotiation for a free trade deal with ASEAN. The aim of the negotiation is to significantly reduce trade barriers by 2016.[21][22]

Tuesday, July 30, 2019

Willy Russell’s Blood Brothers is one of the most popular plays currently running in London’s West end

* From reading the play why do you think it's so popular? * What dramatic devices and theatrical techniques does he use that make it such an enjoyable show? Going to the theatre is different from reading a book because in the theatre the play is live. In the theatre you can see emotion on the actor's faces, there's also the music and the lightings, and you can see the body expression of the actors and their reactions. In a book you have to use your imagination and you can be wrong in some points. There is nothing like going to the theatre; it's a unique experience because you have to share the pay with the rest of the audience it's like at home when you're sitting on a sofa. In a theatre the atmosphere is different because of the lighting effects and the music but also because of the rest of the audience with who you share a play but also feelings and emotions. In the theatre you can empathise with the characters. I think that going to the theatre is a really unique experience because sitting with a lot of people and to have a same feeling and a same emotion; it's a bit funny but also exciting. Blood Brother is about twins who are separate at birth. They grew up at friends and they didn't know that they're brothers until the day of their death. This play is a musical and a black comedy, it's not just a comedy it's also a tragedy as well, and this is what we call a tragic-comedy. This play is an enjoyable and interesting show because Willy Russell talks about classes, friendship, growth, love. In this play, my favourite characters are Eddie and Linda. I like them because Linda represent the feminism, by that I mean that in the play she's changing, she's becoming a women and the audience can follow her in her growth: â€Å"I've got mud all over me shoes†. She acts like a teenage girl not like a young girl like she used to be. I empathise with Linda because it's like seeing me growing except for the children that she's going to have! And Eddie because he's really posh and doesn't know anything: † Eddie: Why? Mickey: Because if Sammy gives us a sweet he's actually weed on it first. Eddie: It sounds like super fun† He sounds stupid but hopefully Linda and Mickey are there for him. Willy Russell can create tension on stage by using the lighting effects which go with the emotions. E.g.: When it's a tense scene the lights go red. He can create atmosphere and mood by using lights but also with what the narrator is saying: â€Å"So did you ever hear the tale of the Jonhston twins†¦Bring on the mother let the story begin†. His language helps to create an atmosphere; it's usually dark and sinister: â€Å"The Devil's in the backyard, he can see†¦No you won't, no you'll never get away from him†. Willy Russell makes the audience involved by using dramatic irony which occrus when the audience is given information which the characters do not have, like at the very beginning of the scene when the audience know about the twin's separation but the twins don't know. Another example of dramatic irony is when Eddie gives a job to Mickey but Mickey doesn't know about it that make the audience feels afraid he will findout because we know he'll be angry. One of the dramatic moment is when Eddie came back from University, he's rich and doesn't know about working to feed a family, on the contrary Mickey has to work for Linda and him, he's poor and his wife is pregnant. But Eddie doesn't understand why it's so important for Mickey to work, because he has already got what he wants, he would be staring at Mickey with an innocent face and talk with a posh voice: † Eddie: Why is a job so important? If I couldn't get a job I'd just say ‘sod it' and draw the dole, like a bohemian, tilt my hat to the world and say ‘screw you'. So you're not working. Why is it so important?†. The other dramatic moment is when Eddie is talking with Mrs Johnston I think that there's lot of emotion in that scene because the audience is surprised and then happy because Mrs Johnston and her son Eddie are finally together, even if it's not for a long time. I think that it's really touching because Mrs Johnston let him act like her child and don't try to make him go away: â€Å"She takes him, cradles him to her, letting him cry†. The most touching moment in that play in my opinion, is when Eddie comes to Mrs Johnston's house to tell Mickeythat he's going to move. I think that in this scene there's lot of feelings, because that 7 years old boy coming to say bye to his Blood Brother, but also the way Mrs Johnston reacts is amazing and natural, the audience can feel that even if her son is not next to her day after day, she still loves him a lot. She talks to him, and she tries to keep both of her twins safe. In this play, Willy Russell is talking about ordinary people from Britain, is trying to show that adolescent grow all differently with different past, present and future. Our future is different because of our education, parents money but also friendship and love. He explores the superstiton with Mrs Johnston, the mother who is in this play a superstitious person: â€Å"Oh God. Never put new shoes on a table, Mrs Lyons. You never know what'll happen.†. He also thinks that the British system class is unfair because if you pay attention to the kids even if they come from diffenrent classes they play together because kids are just kids Mickey is not really old but he is working really hard to have a house, to grow his kids and have a decent life, while Eddie has got his dad's job at the factory whitout doing anything. This is how money and classes can make people's life change. He thinks that superstition isn't a good thing, he plays with the fact that Mrs Johnston is superstitious. Mickey represents the working class and Eddie represents the Upper Middle Class. And when Mickey is holding a gun, ready to shot Eddie it's like a threat to the Upper Middle Classpeople. And when Eddie gave a job to Mickey is to prove how the Upper Middle Class is influential: † Linda: Oh. Are you? The Chairman? Eddie: Nodding, laughing You look very funny sitting there you know. Don't you think you'd better come into my office? He offers his hand, she takes it, gets up nad follows him Now what's the problem? They enter an ‘office' Eddie reaplacing telephone Now? Where's the problem? You can move in next week. Smiles Linda: Eddie. Thanks! Eddie, we've been trying to get moved for five years. You fix it up in five minutes! Eddie: Exctly. You should have asked me earlier.† One of the moment who made me think is when Mickey is talking about growing: † Mickey: NO! I don't wantyour money. Stuff it. Mickey watches as Eddie turns and picks up the notes Eddie standing and looking at him Eddie, do me a favour will you? Piss off. Eddie: Pause I thought†¦ I thought we always stuck together. I thought we were†¦ blood brothers. Mickey: That was kids' stuff, Eddie, didn't anyone tell you? Pause Mickey looking at him. An ironic snort But I suppose you still are a kid aren't you? Eddie: I'm exactly the same age as you. Mickey: Yeh. But you're still a kid. I wish I could still be that as well, Eddie†¦ and believe in all that bloddbrother stuff. But I cant. Because while no one was looking, I grew up. And you didn't. Because you didn't need to. I don't blame you for it Eddie. If I was in your shoes I'd be the sae. But I'm these shoes, looking at you. And you make me sick! Right? That was all just kids' stuff, Eddie, and I don't want to be reminded of it. Right? So just, take yourself away. Go and see your friends and celebrate with them. Pause Go on†¦ beat it before I hit you. Eddie looks and then slowly backs away† He communivates his feelings and this is why it's so moving and an important moment. Then there's the music which add the background atmosphere. I think that this play is the best I've ever read, everyone can read it and even if your learning English it's quite easy. This play explores life, the reason why this play is fantastic it's becase it's talking about everything. This play is engaging but aso really interesting, there's always something hapening and the characters are all nice in their own way. There's also a politic idea in that play, because the boys life are totally different and you can see it by the way they're growing. We can find loads of emotions. Willy Russell uses humour by what the characters are saying, he puts two grown men dressed inchildren's clothes to play the role of 7 years old kids which are playing cowboys and indians. This play is very impressive, fun and pleasing. I really liked it and fully understand why it's such a sucess on the London stage.

Monday, July 29, 2019

Apple App Store VS. Google Play: The Security Showdown Essay example

Some of the topics that will be discussed and compared and contrasted between the two application (app) stores are, developer registration, application code signing, and the application vetting process. Let it be reiterated that these security controls apply to just the app stores themselves and not to the overall security and the security controls that are also available as part of the device and its operating system. These are the precautions that are taken by the companies w... ... Painter, M. (2012). HP – Top three mobile application threats. Retrieved from: http://www.informationweek.com/whitepaper/download/showPDF?articleID=191738558site_id=profileCreated= Sabatini, M. (2012). Google Play (Android Market) vs Apple App Store – 2012. Retrieved from: http://www.androidauthority.com/google-play-vs-apple-app-store-2012-76566/ Signing Your Applications. (2014). Retrieved February 11, 2014 from http://developer.android.com/tools/publishing/app-signing.html Svajcer, V. (2012). When Malware Goes Mobile: Causes, Outcomes and Cures. Retrieved from: http://www.sophos.com/en-us/medialibrary/Gated%20Assets/white%20papers/Sophos_Malware_Goes_Mobile.pdf Symantec Corporation (2013). Internet Security Threat Report 2013. Retrieved from: http://www.symantec.com/content/en/us/enterprise/other_resources/b-istr_main_report_v18_2012_21291018.en-us.pdf

Sunday, July 28, 2019

Management Essay Example | Topics and Well Written Essays - 1500 words - 22

Management - Essay Example Away days refer to the special kind of days that are set aside for socialization, bonding among other core targets (Smith 2007; Stark 2007; Macionis 2006). This has mainly been as a result of poor planning and inadequate analysis of the actual utilization of the days. Any attempt by the top level management to associate the event with the needs of the business organization is sometimes met with a great deal of resentment and discord from the employees. In an Information Technology department for instance, away days could play a crucial role in enhancing the employee and management efforts to achieve the organizational goals. According to Goldhagen (1996), most Information Technology (IT) employees, together with other groups of employees, have widely been known to lack the social skills needed to relate better with clients. Away days need to be used in enhancing team work and group development. There should be a well laid mechanism to ensure that the group gets to know one another be tter (Merianne, Sheila, Jeffrey 2003). The spirit of team work needs to be developed. Employees need to appreciate their differences and plan on the best way through which all employees’ strengths could fully be exploited to the benefit of the organization. It is fundamental that the members of the organization, while on away days, get to know and appreciate the various needs and challenges that they face (Merton, 1957, p. 106 -120). In addition to team development, problem solving and addressing of the various needs of the employees could be done on these days. The activities of the away-days should never bring the real business mood. Instead, this opportunity should be used for addressing the various business challenges. In an IT environment, it is possible for the employees to enhance other skills that could be shared. A software programmer in an IT department could as well be a guidance and counseling expert

Art Movement of Suprematism Assignment Example | Topics and Well Written Essays - 1250 words

Art Movement of Suprematism - Assignment Example Malevich was a Russian painter and theoretician in the art as well, and he is the recognized founder of the Suprematist art movement. One of his most popular works is the White on a White painting which is Oil on Canvas square piece measuring 79.4 centimeters. It dates back to the year 1935 and remains an outstanding piece that pioneered this art movement. In the description, the piece is a simple square frame that has a smaller inner square tilted slightly clockwise so that it seems to be standing on its bottom-right edge. The inner white square, placed off-center in that it leans to the right more than it does to the left rests on a bigger outer square that seems warmer. Both squares have rich texture on their surfaces. The resulting effect is the creation of an illusion of volume and depth by the use of a single color. Born Lazar Markovich Lissitzky, this man was born in Smolensk, Russia in eighteen-ninety and died in Moscow in nineteen-forty one. He is famous as an influential twentieth-century typographer, designer, and painter. According to Sarabianov (n.p.), he met Malevich at Vitebsk in 1919 at the Revolutionary People’s Art School where he was teaching graphics and architecture.

Saturday, July 27, 2019

Managing Human Resources Essay Example | Topics and Well Written Essays - 2000 words

Managing Human Resources - Essay Example From the study it can be comprehended that the most significant asset in any organization is the employee. As a group or individually the employees play a crucial role towards the success of the company and; therefore, they should be acknowledged. When a business becomes successful, it is because of the influence that the employees have brought to the company. A good management in human resource will guarantee the satisfaction of the employees. It is advantageous to manage employees individually so that their development within the organization is monitored. The management provides all the required resources to the employees so that they can perform their duties well. A reliable human resource sector that works well assists the organization to achieve its strategic goals by acquiring the attention of workers, sustaining them and managing their needs. Every department of human resource strives to do this. Great focus is put on forming an efficient human resource system in a company. M ost of the departments in the companies utilize the human resource to make plans and means of processing formal assignments. The organizations that have unstable managing in human resource sector go through formal disarray and lack of the administrative skills in the staff activities. Human resources are available in any successfully performing organization. The organization should go on despite how large or small the company is, and this essentially depends on the competence and performance of the people it has. ... In the real sense, they should have a similar management. Nonprofits inherently have volunteers, which are human resources that  are not paid. Volunteers are to be managed like  normal  employees. Although they  are not given  money, they are other ways in which they  are compensated  (Carter, 2009). There is a similarity in volunteer and paid  staff  management; therefore, there should be a  clear  specification of the  volunteer’s roles, and their recruitment should be carefully done.  In addition, they should be given  proper  training and  orientation, their organization into  suitable  teams with  appropriate  leaders are  crucial, there should be  performance  monitoring, incase issues regarding performance  arise  they should be addressed, volunteers also need to be motivated through rewarding them for outstanding performance (Carter, 2009). Employees  welfare  regarding risks and liabilities  are considered  by the organization and the same should be considered for the volunteers. The organization should identify the most significant duties it has and then people  are supposed  to be recruited, oriented, prepared and organized so that they can successfully  perform  the identified roles. For a  business  to be successful, the right employees should be allocated the  right  duties at the right time so that they are able to perform their duties with a good attitude. The work of the human resource is, therefore, to get the  qualified  employees. Employees should be fairly compensated for the labor they provide for the organization, therefore, the human  resource  is supposed  to pay the employees (Carter, 2009). Employees

Friday, July 26, 2019

Influence of Creativity on Modern Education Research Paper

Influence of Creativity on Modern Education - Research Paper Example The range of creativity is believed to traverse across multitudes of academic disciplines, such as philosophy, psychology, theology, linguistics, technology, economics, etc. Creativity alone is considered a tree branched with general intelligence, neurological and mental processes, mental health, and the relationship between creative ability, and personality type (Dunkel 209-216). Science has bestowed the phenomenon of creativity with many definitions and approaches. However, targeted investigation has been focused on what makes some people more cognitive or creative than others. To this end, it is generally defined to be reliant on the Four Ps: Process, Person, Place and Product. ‘Process’ is defined to be the techniques and thought mechanism exercised for creative thinking. ‘Person’ is defined to be the intellectual habits, such as expertise, exploratory nature, and autonomy. ‘Place’ is considered to be the environment, circumstances, and reso urces that let creativity flourish. ‘Product’ is considered to be the execution of thoughts into the production of something of value, of note (Amabile 98). If creativity is looked upon in ancient backgrounds, it was not recognized by the renowned scholars such as Plato. It is known to have gained substance in the early Renaissance era, when creativity was attributed to God by Christians and Jews of that time who quoted verses from their holy books in arguments and scholarly discourse. It later became popular after the arrival of Darwinism and was promoted in the early 20th century by mathematicians such as Henri Poincare and Hermann von Helmholtz (Cropley 111). This popular rise caused scientists to separately study the subject of creativity, devise theories and techniques, and later associate creativity with education. However, the renewed interest and debate on current education curriculum, and the need for its amelioration are primarily owing to the launch of the â €Å"Sputnik 1,† by the Soviet Union in 1957. The supposed failure of engineers and scientists from the USA and other Western Countries was ascribed to their deficiency in creativity, which led to the founding of National Defense Education Act in the USA (Craft, Jeffrey, and Leibling). Incorporating creativity in education is foreseen to address many problems. It is presaged to bear benefits that will enable the present and the future generations to cope with the uncertain future, and the fast changing world. In addition, the most dominant of all benefits are economic benefits. The function of creativity in economy is considered vital for countries aiming to achieve greater economic stability, increased employment, and competitive edge in the world market. Therefore, the assimilation of creativity in education is considered imperative and indispensable, given the pace at which technology and competition are evolving. It is considered a fundamental skill for future generations to thrive in the New World. As a consequence, fostering creativity in children through education is called the production of ‘human capital,’ as Adam Smith states that the ‘wealth of nations’ is dependent on the ‘human capital’ of today and tomorrow (Craft 58). Although formal education is also imperative, it has been criticized repeatedly by theorists for restricting creativity and free thinking, and producing stereotypes and conformists. As a result, the ‘narrow’ scope of education institutions has come under question and has been blamed for manufacturing ‘robots.’ The pressing psychological impact on students to meet requirements of academic curriculum, the pressure

Thursday, July 25, 2019

Socrates as One of the Well-known Philosophers Assignment

Socrates as One of the Well-known Philosophers - Assignment Example He was a member of the Athenian army and given the fact that he was always questioning the manner in which his community run is an issue that always got him in trouble. He pushed the youth to oppose the local government to a point that they had even lost trust in the local system and is one of the charges that he was set to face. Socrates was accused of collaborating with outside armies in a manner that he would even snitch on his local government. Socrates was very fast to defend himself against these changes. Regarding the first accusation, he responded by asking whether it was only he that had made the mistake of derailing the youth. He sought to show that the fact that he was the only person with the ability or rather the strength to speak aloud regarding these issues did not mean that he was the one on the wrong. It only showed how much fear that people had of the government that they did not have the attitude to handle this. The premise that he uses to explain this is by talking of the horse analogy (Barlette, 2010). When Socrates brought in the issue of horses, he made it as an analogy to explain his point. He seeks to prove that the majority may indeed be the ones responsible for a negative influence on the youth and that he is responsible for uplifting them. He shows this by stating that the trainer of the horse is the one person that does the animal well and that other people that ride the horse may harm it. In this case, the accuser, Maletus, states that he alongside the judges is the ones responsible for a positive influence on the youth. Socrates defines his role in the Athenian society appropriately. He states that it is his job to deliver these people. According to Socrates, the government at the time was using resources badly and not even appreciating the efforts made by the soldiers. He knew that this was his role from the fact that people feared the government.

Wednesday, July 24, 2019

The marketing plan Research Paper Example | Topics and Well Written Essays - 1000 words

The marketing plan - Research Paper Example It is also in competition with companies the develop applications especially mobile applications which imitate distinct capabilities that include sharing of photos as well as messaging and some of Facebook’s competitors include LinkedIn, Google+ and Twitter etc. Facebook has grown to be more valuable than Amazon in terms of the market value with a market capitalization that is in excess of USD 170 billion compared to the market capitalization of Amazon that has decreased to below USD 165 billion. From the previous earnings report, the social media company beat revenue estimates and realized more revenue from mobile advertisements which now account for a big percentage of the total advertisement revenue. Almost sixty-five percent of the users on Facebook are older than thirty-five making the average over forty while the users who are less than twenty four years of age make up only fourteen percent of the users. Of the total Facebook users, sixty percent are female and almost fifty seven percent have finished one form of college education or another while less than a quarter have a bachelor’s or a graduate degree. The social presence of Facebook is seen in 137 countries which is more than all other social networks that are in only 127 of these nations. The US has the highest presence on Facebook even though only a half of the population uses the social networking site. India and Brazil are the Facebook markets that are steadily growing (Treadaway and Smith, 2012). Advertisements on the network that target the people on mobile devices have the potential of fetching the network huge revenues and as a result of the plethora of information that is received from the members, it is able to send advertisements that interest the particular users making them have the option of charging more for the advertisements than other companies. The platform that has been developed by Facebook is

Tuesday, July 23, 2019

Soc Essay Example | Topics and Well Written Essays - 500 words - 3

Soc - Essay Example Other examples of keying would be the manner in which gender differences and gender expectations are taught to young children. The similarity between internet interactions and face to face interactions comes form the fact that communication may be directed between two individuals as it is in the real world. However, internet interactions are quite different in the way that they allow a person to present a face rather than their actual face that they have. This can be in terms of their personality, their physical self and even their abilities since there is little or no visual cue that can be used to verify or refute what is said by an individual in an online meeting. A sports event will certainly have frames that have been used in other similar positions. Some of the frames may be socially accepted norms and may even create situations where taboos such as personal space and even the use of profanity may be violated. Other frames could be the rules that define what the participants of the events can and can not do as well as what the audience is permitted to do or not. These frames define the mode of interactions that individuals may have and become references for future actions at similar events. The dramaturgical theory explains class, race, gender and sexual inequality through the roles that have been defined by society and culture for individuals. In a given environment, the role defined for men may cause them to be more courteous towards women yet consider them inferior to themselves. On the other hand, in terms of symbolic interaction, things such as gender and social standing may become symbols by which a person is known and is recognized by society. The symbolic value of the social factor or social institute may give a whole new dimension to interactions with a person from a particular race or social group. The manner in which the theories complement each other is that they are deeply connected to the idea of social

Industrial revoloution Essay Example for Free

Industrial revoloution Essay How bad were the living conditions for the poor in the newly industrialised towns and cities of the 1840s In the 1840s, there was a lot of pollution, and there was little regulation of what was put into the river or the air. The houses for 1840s workers were built very poorly. They were usually made by the factory owners at minimum cost. They were made either one brick, or half a brick thick, and only consisted of one room. There were no indoor lavatories, therefore the workers were left with only two ways to go to the toilet. The first way was to walk up the road and use the toilets at either end of the blocks. Once there they would deposit their body waste into the cess pool via a wooden bench. Flies lived on the walls of the cess pool. They were nourished by the molecules of excretion in the air. There toilets would be shared by as many as 160 people, sometimes more. The cess pool would empty itself into the river, but sometimes market gardeners who would go down into the cess pit to use the filth inside as fertiliser for their garden. Occasionally, young children would drop into the cess pit, never to be seen again. The second way of going to the toilet was to simply do it out of a window. The body waste which was left on the streets was called night mud. Sometimes when it rained, the night mud would slip underneath your door and end up in your house. Sometimes the night mud would be placed in your house on purpose by people being malicious. People did not have the type of water supply we have today. They did not have instant running water in their houses, instead they had to collect their water from standpipes in the street. These standpipes had clean water which could be pumped out, as it wasnt safe to drink from the river, but water only came to a street, via these standpipes, every other day. Yet, there were also water seller who would sell bottles of supposedly, clean water, although no one ever found out where the water came from. People in the 1840s were afraid to leave their houses for an extended period  of time. The reason for this is that as soon as you leave you house for over a day, it would be used as a toilet. This meant that people who got new jobs in factories would have to clean out there new houses of all of the muck left there by their fellow workers. In the 1840s, living conditions were much worse than nowadays, due to the lack of both appropriate sanitary provisions and constant running water, but people of 1840s would have found those conditions normal. What we think of as clean would have probably been considered impossible in those days.

Monday, July 22, 2019

College Graduation Essay Example for Free

College Graduation Essay I had been waiting for this morning to come for four years. In a few hours it came and went, but it was an important time in my life. Graduation day was the end of one life and the beginning of a new life with different problems, worries and joys. While walking in the theater, I had seen hundreds of parents, grandparents, children, and even alumni students’. My family was there, excited and cheering for me because I had finally made it. I was backstage getting ready for the walk on stage and thinking that I had finally reached the one day that would end college life and start a new life in the workplace. The time came for all the graduates to line up and start heading on stage to begin the ceremony. The walk to the podium seemed to take forever, as if we were waiting in line at Cedar Point. I just wanted to get my college degree, and get the day over with, but we had to wait for the band to start playing as well as the Valedictorians and Salutatorians to begin. I was excited and scared at the same time because I knew that once I walked across that stage everything would be different. The sound of the cheering, the stately music, the solemn atmosphere, and the joy of the students all play a part in creating this spectacle. It had represented the culmination of years of our hard work, careful planning, and studiousness. We must say goodbye to the fun and excitement of college days and enter the real world. As graduates, we’re reminded of duty to uphold and the finest traditions of the university and act in a spirit of honesty and integrity. During the graduation exercise I became bored. Crazy thoughts started roaming through my head while sitting there. Such as; â€Å"oh my god† I hope I don’t trip and fall in these six inch black heels, I’m nervous; hundredths of people will be staring as I walk across that stage. Just before I knew it; Good morning staff, parents, and fellow graduates. This year, you seniors have come a long way, Ms. Pierce, our vice president at the university, droned into the microphone. Ms. Pierce is a tall, thick, brown-skinned woman, who Ive always known throughout my four years there at the university. As she went on babbling about how proud she was, and how hard wed worked, all I could think about was how I had longed for this moment to finally come, I was still somewhat startled and amazed by this brilliant event. This eventually brought small joyful tears to my eyes. Just a few days earlier, I had been counting down the days to graduation. Only two days left before graduation, and four weeks and four days left until summer! I shouted out as I began marking off the May days in my calendar. Waiting to be called up then all of a sudden I heard: Tamar Perryman, with a loud applause and smiling faces of excitement. Walking up to get my degree as well as shaking the vice presidents hand with a firm grip. Finally I had overcome my fear and accepted my bachelor’s degree! About an hour later, our graduating class threw our caps up. As a sign of excitement, It was now time to party afterwards; I and some of my other classmates went from one friend party to the next following the commencement. When walking towards the backyard I had smelled barbeque from the grill, and boy did it smelled delicious. My stomach started to growl and I knew that was a sign to hurry and smash. I also noticed the beautiful dandelions off by the side of the garage. Picnics tables were set with decorated signs that read â€Å"Congrats you’ve made it† balloons were pinned up, soft music was playing from the garage Adults were gathered around taking pictures with friends and family. Several parents’ and grandparents’ attend to share their excitement as well, gifts were brought from office supplies to home house ware appliances. By midnight I was extremely tired from what a long day, I knew today would be a memory that I would never forget about while lying in my queen size sleigh bed. Before dozing off to sleep, I started thinking about what hospitals, clinics, and long-term care facilities I was going to apply to first thing in the morning.

Sunday, July 21, 2019

Case Study Malaysias Retail Pharmacy Marketing Essay

Case Study Malaysias Retail Pharmacy Marketing Essay Objective The report aims to provide an overview retail pharmacy industry and evaluate factors that propel and restrain the market, government policies, sales trends, potential growth and market outlook. Challenges related to the pharmaceutical retail sector will be outlined and assessed, and insights into marketing plans being deployed to tap into available market opportunities in Malaysia will also be discussed. Malaysias retail pharmacy : an overview Malaysia comes in at fifth in healthcare expenditure when compared to select Asian nations, and is growing at approximately 13% annually (Frost Sullivan 2008). The total national expenditure on healthcare in 2009 exceeded USD 7 billion, and is projected to surpass USD 10 billion by 2020. Retail pharmacy sector presently however contributes only to 17% of the total expenditure only due to restrictions pertaining to government policies, profession workforce, and population perception. The retail pharmacy sector traditionally can be described using organization size and product/service mix criteria. Sole units are comprised primarily of independent pharmacies, usually owned by pharmacists. Multiple-unit pharmacy organizations, or chains, can be divided into small chain and large chain (e.g. 30 or more units). In addition to organization size, the retail pharmacy sector can be characterized by the product/service mix of the organizations, though there is some blurring of this distinction. Some traditional categories include, supermarket (e.g. AEON), and, beauty and healthcare stores (e.g. Guardian, Watsons). Pure drug store is virtually non-existent in the Malaysian retail pharmacy sector as a result of no dispensing separation between the pharmacists and medical practitioners whereby pharmaceutical products can be sold and dispensed by medical practitioners as well. Consequently, this policy, have and still negatively impacting the pharmacy profession practice and retail viability of pure drug store in Malaysia. Therefore, current retail pharmacies generally offer both pharmaceutical and non-pharmaceutical product/services to maintain viable in Malaysian market. The major participants in the Malaysian retail pharmacy scene are multinational corporations such as GCH Retail (M) Sdn Bhd and Watsons Personal Care Store, local companies such as Caring Pharmacy and Trustz Pharmacy, and a plethora of small independently operated pharmacies. In 2009, the multinationals, GCHs Guardian and Watsons collectively dominated 54% of the total market share whilst 46% was divided among local retail pharmacies as shown above (Euromonitor 2010). Generally experienced in dealing with large industries, these multinational corporations compared to the domestic counterparts, have the experties in handling processing, packaging, logistics, inventory management etc. In addition, they have the advantages of economies of scale, retailing of in-house brand, increase in market profit and share, and wider discount parameter for retail healthcare products. chapter 1 External and internal factors influencing retailers marketing strategies In this bearish economy, retailing in Malaysia recorded a downtempo in current value growth (CVG) in 2009 compared to previous year but still at a positive pace (Euromonitor 2010). GDP forecast was reevaluated in May 2009 from 4% to 5% decline for 2009 in light of deteriorating international economic outlook (Euromonitor 2010). While consumer confidence dwindled, discretionary spending was reduced but appeared willing to spend a little bit more during promotional period or turned to cheaper alternatives such as mid-priced/economical in-house brands or generic medications. With ongoing urbanization trend, higher education levels and better living standards generated greater enthusiasm among post recession shopperconsumers regarding self-medication. This further strengthened the importance of retail pharmacies as consumers were able to acquire OTC healthcare, nutritional products and prescription drugs from retail pharmacies. Overall trend of the retail pharmacy sector is gearing towards the sales of generics and OTCs in times of recession. Price of generics are generally lower, 27%-90%, compared to branded/innovator products (Shafie Hassali 2008). Therefore a more cost friendlier option for consumers whilst profit margins of generics are higher than branded/innovator products, which is favorable to retailers a win-win solution. However, sales of non-prescription products such as OTCs, TCMs, vitamins and supplements are still the main contributor to the retail pharmacys revenue at 79%. These products similarly are seeing growth in sales fueled by gains in cough, cold and allergy remedies, amid global slowdown since 2008. Having said so, retailers still employ different marketing strategies to distinguish themselves from existing competitors and attempt to reposition themselves as market leaders some successful while some struggled. Strategies pertaining to each of the different type of organizations will be further discussed as follow: Strategies employed by multinational corporation The multinationals (i.e Guardian, Watsons) have taken a broad spectrum approach by attempting to diversify from traditional dispensing services common to the concept of a pharmacy, into other other market segments regarding to general healthcare and beauty solution to penetrate into wider consumer segments during the time of recession. The retailers responded by engaging in regular promotions and extended sales period to encourage spending and offering a combination of both pharmaceutical services with beauty care. Rapid expansion strategies undertaken by leading chained retailers resulted in a substantial escalation in the chained store numbers in the nation. 2009 saw a slight improvement in the average selling space per outlet of beauty and health specialist retailers. More retailers began opening stores in shopping malls which were larger than their standalone establishments. Most beauty and health specialist retailers launch their retail chains in Klang Valley. This is largely due to greater purchasing power among urban consumers. Nonetheless, more beauty and health specialist retailers are expanding outside Klang Valley in order to serve the rising population and growing purchasing power of consumers in East Malaysia and secondary states. Launching of budget in-house brand is to cover a wider range of consumer segment. Guardian: target market, product and services, promotion GCH Retail (M) Sdn Bhd is a wholly-owned subsidiary of a Hong Kong based Dairy Farm International Holdings Ltd, listed on the Hang Seng Stock Exchange. Dairy Farm International Holdings Ltd is 78% owned by the Jardine Matheson Group, which is listed on the FTSE Stock Exchange in addition to secondary listings on the Singapore Straits and Bermuda Stock Exchanges (Euromonitor 2010). In Malaysia, the company is involved in the operation of Guardian pharmacy, Cold Storage supermarket and Giant hypermarket outlets. In 2009, as a result of its aggressive outlet expansion, with 20 new Guardian outlets, and proactive promotion including daily specials boosted the companys pharmaceutical market share to 35% Figure 2.0, occupying the largest cut of the retail pharmacy market segment. GCH Retails Guardian brand is leading the pack because the retail format is gradually becoming popular in Malaysia. For instance, Guardian spearheaded the concept of  modern retail pharmacy by providing professional consultation and service by registered pharmacists, plus holistic health and personal care solution. GCH Retails in-house brand offers quality products at affordable prices because the companys in-house products are manufactured and sourced locally. Moreover, the company, targeting all consumer segment, from low to high income earners, was very aggressive in promoting its home brand products in terms of advertising and promotions, while also developing its product ranges. For instance, Guardian dedicated half a page or full-page advertisements in their in-store brochures or leaflets for their in-house brand products. GCH Retails share of in-house brand products has been growing steadily largely due to developing brand recognition as well as the wider range of items available. In response to the Malaysian governments support initiatives designed to spur small and medium sized enterprises (SMEs) in Malaysia, it is expected that the company will continue to source new products for its in-house brand lines. External and internal factors analysis External Internal Threats Economic slowdown Decentralized marketing function: inconsistent brand image Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Import/Export: Malaysian Ringgit vs Hong Kong Dollar Good management: able to respond to market change Strength Change in consumers spending pattern Both external and internal factors influence how the company decides to operate. The external factors will be the same for all the market players. Watsons personal care store: target market, product and services, promotion Watsons Personal Care Stores (WPCS) is a subsidiary of the AS Watson Group which is wholly owned by the Hong Kong based Hutchison Whampoa Ltd listed on the Hang Seng Stock Exchange main board and has been in Malaysia since 1994. Being the largest beauty and health retail chain in Asia, in Malaysia, with 211 outlets nationwide following the successful merger and acquisition of Apex Pharmacy Sdn Bhd in Jun 2005, WPCS is one of the most accomplished personal care chain stores (Euromonitor 2010). In 2009, albeit with pharmaceutical value share of 19% Figure 2.0, due to increasing number of beauty and health specialist retailers, WPCS remained the largest community pharmacy retail chain in Malaysia. Having said so, continuous marketing efforts and promotions such as television advertisements, complimentary beauty and health information to consumers, and storewide 20% discount campaign, helped restrain its fall in value share. WPCS offers competitively priced and quality in-house brand products. Its in-house brand lines consist of a larger proportion of cosmetics and toiletries, disposable paper products, OTC healthcare products, bottled water and electrical items, is mainly designed for mass consumers, especially the budget end of the market. The company has been very active in pushing its in-house brand. For example, it has dedicated more shelf space in-store for its inhouse brand items. Coupled with growing brand recognition, as well as a wider range of products, the companys share of in-house brand has grown steadily. External and internal factors analysis External Internal Threats Economic slowdown Over expansion resulting in dissipated consumer services Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Import/Export: Malaysian Ringgit vs Hong Kong Dollar Extensive outlet coverage nationwide Strength Change in consumers spending pattern Strategies employed by smaller pharmacy Marketing model of smaller pharmacies focus on establishing good rapport with its customer base and to provide individually customized pharmaceutical services for their clients to cater on the needs of selected consumer segments. The smaller retailers responded by provided extended hour services for the convenience of consumers after working hours access to pharmaceutical items and advice. Loyalty marketing is introduced to maintain or expand their customer base in light of even more competitive environment. A loyalty program may be specific to an individual retailer, or an independent coalition scheme involving a few partners. The latter model is gaining popularity in Malaysia and is established in Europe, Australia and Canada. Specialized services exclusive to pharmacy such as pre-packed dosettes medications to ensure better compliance to medicine, insulin dose adjustments for uncontrolled diabetes management and methadone replacement therapy for heroin dependent patient, cater to unique patients segment that is gradually increasing. Caring pharmacy: target market, product and services, promotion Caring Pharmacy Sdn Bhd is a group of pharmacies under one banner collectively shares the same supply and inventory management similar to that of chain stores, however each outlets are independently owned and operated by pharmacists. Caring Group currently have 46 registered pharmacists operating 40 outlets in Klang valley. Therefore giving the Group the highest number of pharmacist to outlet ratio among retail pharmacy operators in Malaysia. With market share of 12% in 2009 Figure 2.0, Caring is emerging fast as one of the most established local community retail pharmacy. Providing extended hour services from the early hours up to midnight proved to be a potent strategy in establishing its market share as it provides time flexibility to consumers. Caring offers professional consultation by registered pharmacists on uncomplicated ailments and medication management solutions such as pre-packed medications similar to the multi dose Webster-Pak ® for the consumers convenience. The group has been actively promoting its pharmacist consultation service. For instance, public awareness talks by pharmacists on health topics such as hypertension, diabetes, weight-management etc. are frequently organized. Launched in 2006, the first pharmacy reward program as a points accumulation and gift redemption card with Malaysias premier multi-party loyalty program BonusLink, enabled Caring to establish closer contact with their regular clients. External and internal factors analysis External Internal Threats Economic slowdown Too focused on domestic/localization growth Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Change in consumers spending pattern Good corporate core value: pharmacist service for all consumer segments Strength chapter 2 Strategic recommendation for the retail pharmacy industry The Malaysian as well as the global economy continued to see tough times in 2009. Despite an unemployment rate that was on the rise and consumer spending falling, consumers remained largely loyal to established pharmacy names when it comes to fulfilling their healthcare needs. Some consumers also switched to self-medication in times of minor ailments as a bid to go back to work for fear that they might lose their jobs in the recession. Retail pharmacies are seeing an increase in consumer sales contribution of 0.2% for 2009 against 2008. This was largely due to the expansion of outlets such as Watsons which attracted consumer interest for its one-stop shopping. Offer Mix Product Services Prices Promotion Mix Sales promotion Advertising Sales force Public relations Direct online marketing Target consumers Marketing-mix strategy Target consumers : consumer demographic outlook and lifestyle trend In 2007, the population in Malaysia was reported to be just over 27 million which, according to United Nations Department of Economic and Social Affairs. By 2015, its projected that Malaysias population will reach more than 30.7 million. Currently, the country has relatively young population, with nearly 60% Malaysians below the age of 30 in 2007. Regardless, the population is steadily aging, with the median age of the population increasing from 22.5 years in 1995 to 24.6 years in 2007. The aging population in Malaysia, usually earning more than their younger counterparts and are usually relatively established in terms of family and home and more aware of their health status, is expected to drive consumer healthcare expenditure. Consumer of this category is expected to drive increased demand for medical and health-related products and services, including pharmaceuticals and OTC drugs, vitamins and dietary supplements, health drinks and medical equipment. On the other hand, its projected that still over one-half of the Malaysian population will be under 30 years-old in 2015 so, while there will be some new emphasis on products for older consumers, younger consumers will remain a potent force, exercising significant purchasing power and driving continuing demand for the wide range of youth oriented products. This category of consumers are becoming more health conscious, recent survey that 80% of fast moving consumer goods shoppers now think about their health more than they did before. Hence, this will spur demand for core healthcare products and influence sales in tangential sectors such as food and beverages, and healthcare services. Offer Mix : Product portfolio adjustment and pricing tactic Product portfolio adjustment As living costs, including healthcare costs, are expected to rise, consumers will be more endeavous to try out economical in-house brand products and self-medicate, respectively. Additionally, more consumers understand the helpfulness of vitamins and dietary supplements as preventative measures against environment, diet and age-related ailments such as joint and back pain, immune systems, osteoporosis and lack of balance nutritional values. The relatively fast growth rate of consumer healthcare sales was not equally spread among in-house brand lines. It should be noted that not all categories saw higher in-house brand growth, as some were mostly dependent on growth by branded products. Within consumer healthcare, in-house brand product line is expected to grow in wound treatment products such as sticking plasters and topical germicidal/antiseptic Figure 3.0, especially in the midst of an economic slowdown and an influenza A (H1N1) outbreak, respectively. Coupled with strict registration requirements in Malaysia for all medicines, either branded or generics, in-house brand is unlikely to perform well in consumer healthcare categories such as oral analgesics, cough, cold and allergy (hay fever) remedies or digestive remedies as consumers remained largely loyal to established brands mainly because these brands are long-time trusted names that consumers find most effective or have simply grown accustomed to purchasing. However, consumers will increasingly demand convenient and effective products so as to meet their increasingly stressful and busy lifestyles. Therefore, easy to apply or easy to use products such as Nexcare Acne Patch and Gaviscon Liquid Sachets are expected to attract consumer interest, especially among the younger generation of the population. Retailers will need to expand their consumer healthcare product ranges in order to maintain competitive in the market. However, retailers should focus on producing lower-cost and in-house branded products such as topical analgesics, antipruritics, other wound treatments, vitamins and dietary supplements, that enjoy strong demand among consumers. Pricing tactic Consumers will be shopping around for the best deals. It is not necessary for retailers to cut list prices, but may offer more short termed price promotions, lower quantity threshold discounts, provide credit to long-standing customers, and more aggressively price smaller pack sizes. In tough times, price cuts attract more consumer support than promotions such as mail in offers and sweepstakes. Promotion mix : conventional advertising and online marketing Despite the growth of electronic communications, printed newsletter and television still play an important role in Malaysians daily life and their pursuit of information and entertainment. As shown in Figure 4.0, printed adspend dominated 54% followed by television adspend at 37% of the total adspend respectively for the year 2009. Major newspapers include three English-language dailies, two Malay-language dailies, five Chinese-language dailies, and two Tamil-language dailies. The Malaysian has a wide range of magazines covering lifestyle, fashion, business, and special interest topics such as fishing, motoring, health and wellness and childcare. Magazines in Malaysia are usually published on a fortnight or monthly basis and are available via subscription, at retail outlets, convenience shops and small grocery stores. The internet has had a significant impact on Malaysia over the past several years. The number of internet users grew from nearly five million users in 2000 to more than 12 million users in 2007, reflecting growth of 144%. Just as significantly, the household penetration rate of personal computers in Malaysia increased from 13.5% in 1995 to 34.7% in 2007. Tethered with such growth, online adspend recorded 72% spike growth from 2007-2009, and is expected to continue capturing readership share at the expense of printed media, in-line with household penetration rate of internet-enabled computers increases in Malaysia. Mobile advertising will be in vogue as internet handheld devices gains market penetration, particularly among the younger population. Advertising platforms such as Apples iAd is a prime example of cutting-edge mobile advertising where advertisements are not just informative but interactive as well. Advertisements of this kind, can be updated real time by retailers with short-term sales promotion similar to Malaysia Airlines Lunch-hour flight deals or provide interactive online shopping experience, will revolutionize conventional concept of promotional advertising. Hence, internet will have an impact on how retailers attempt to reach Malaysian consumers and, in a less significant but nevertheless growing way presently on how Malaysians shop. However, as in most countries, online advertising and internet retailing is expected to increase. conclusion Consumers in Malaysia are changing their healthcare shopping behavior in various ways at times of recession. While many opted for other more economical retailers, there are some who remained loyal to their preferred retailers while reducing the number of trips and spending. They are more comfortable in seeking out deals and using coupons, and will purchase both in-house brands or branded products whichever provides the best value. Definition of value is also changing. Previously, value is often perceived as quality and options, but during recession this is synonymous with price, while moving out of recession, value will mean that consumers get what they want at the best possible price. Pharmacy retailers can capitalize on consumers needs by providing increased personalized marketing and shopping experience. Consumers are shifting towards meaningful and unique shopping experience, particularly in purchasing healthcare items. Consumer in control Present consumers know are clear of what they want and many will go the distance in search of the best offers, some consumers, due to their lifestyle fluidity simply require products that satisfy their needs. Mobile shopping will be the next frontier for retailers to venture into as on-the-go consumers who emphasize on shopping convenience and speed of transactions. Pharmacy retailers can tap into this market and formulate marketing plans unique to loyal mobile shoppers. Conventional in-store consumers are bombarded with too much product information creating confusion and delaying purchases. Retailers and manufacturers should collaborate to satisfy consumers needs such as using attractive colors and creating simplistic product packaging to facilitate consumers search for healthcare products. Retailers diversify and re-brand to stay relevant Pharmacy retailers diversifying into in-house product line will need to factor in consumers shopping preference on established branded healthcare products when formulating in-house product marketing plans. Many consumers maintained loyalty to established brands due to familiarity to a product or confident with its effectiveness. However, in-house branded product line such as wound care, vitamin and supplements are projected to grow due to regional disease outbreak and economic downtempo. New and improve in-house product lines with convenience in mind such as topical analgesics and sachet digestive remedies will appeal to consumers particularly the younger customers. Retailers may need to revamp certain product lines with new design, improve in-house brand offers and a compelling ad-campaign, to appeal to younger consumers. Future of retail pharmacy Retail pharmacy landscape is shifting largely attributed to economic changes, the growth of online retailing and more recently mobile commerce. With increasing use of smart handheld devices in Malaysia, mobile advertising and commerce is projected to grow substantially. Retailers will have to employ a multi-channel marketing approach. Online retailing will provide a platform for retailers disseminate unique and targeted product offers for consumers to research, plan their shopping trips and ultimately attract consumers into stores. Once in store, consumers will look for premium service coupled with simplified shopping experience in terms of product availability and ease of locating the products. Now more than ever consumers becoming more sophisticated and informed in making choices. They desire to know the origin of the product, what they are made of and how their lives can be improved with them. In general, future consumer wants a simplified, personalized and meaningful shopping exp erience with a focus on value.

Saturday, July 20, 2019

Margit Stange’s Literary Criticism of Chopin’s The Awakening Essay

Margit Stange’s Literary Criticism of Chopin’s The Awakening Margit Stange makes a series of meaningful connections between Kate Chopin’s dramatization of Edna Pontellier’s â€Å"awakening† and the historical context of feminist thought which Stange believes influenced the novel. Part of understanding Edna’s motives and Chopin’s thinking are Stange’s well-chosen references to the contemporary ideology that shapes Edna’s thinking and her choices. Stange argues that Edna is seeking the late-nineteenth-century conception of self-ownership, which pivots on â€Å"voluntary motherhood.† Edna’s awakening, her acquisition of self-determination, comes from identifying and re-distributing what she owns, which Stange argues is her body. For example, Edna’s skin indicates early in the novel her more complex relationship with her husband. Her sunburned hands seem to indicate a woman who has performed a labor of some necessity, therefore making her â€Å"unrecognizable† as the wife of a respected and prosperous businessman. At the same time, those who see her and know who she is are reminded of Leonce’s status by the tan his wife has acquired while visiting an elite resort (279-80). The clash between the appearance of labor and leisure in Edna’s form gradually comes to favor the look of leisure, but it is Edna who increasingly defines how she spends her time, and what constitutes leisure. By casting off the duties that come with being Mrs. Pontellier, Edna is devaluing the â€Å"currency† with which her husband buys respectability and esteem. By withholding sexual and social favors, Edna ruptures Leonce’s privileged comfort and establishes herself as femme seule, literally providing for herself with an independent income (282, 286). Stange links this situat... ...ity. Certainly that is an effective material argument, and further exploration of contemporary criticisms of birth control, from both men and women, could provide even greater context for understanding how women regarded motherhood and to what extent they saw it as â€Å"voluntary.† But Stange herself points to a profound statement of Stanton’s that more clearly defines the power mothers wielded socially, and the great loss of self-ownership motherhood entailed, both of which Edna Pontellier came to understand and control. Describing what Stange calls a â€Å"moment of extreme maternal giving,† Stanton wrote â€Å"‘alone [woman] goes to the gates of death to give life to every man that is born into the world; no one can share her fears, no one can mitigate her pangs; and if her sorrow is greater than she can bear, alone she passes beyond the gates into the vast unknown’† (289).

The Numbing of the American Mind: Culture as Anesthetic Essay -- Thoma

ENLIGHTENED SURRENDER How many essays have been written about American culture? How many books dedicated to the intense scrutiny of every aspect of our modern society? Countless thoughts, countless theories—many of them lost in the very chaos that the authors spent 300 pages explaining. There are always solutions, which their creators seem entirely convinced will solve this mess, but the truth is that these ideas are often impractical and unrealistic. But no one writes an entire book complaining without offering us something at the conclusion. Sociologists parade around with their own superfluous speculations, conflicting and contradictory, but this must be better than unresolved pessimism, right? Thomas de Zengotita doesn’t seem to think so. In his essay, â€Å"The Numbing of the American Mind: Culture as Anesthetic,† he discusses the perceptual overload of Americans and the differing and indistinguishable levels of reality in which we exist. He claims that most people don’t know and can’t recognize what is real what is not. There are so many different kinds of reality—he lists sixteen out of many—and they have all become so intertwined into our lives that they bleed together. As a result of these discrepancies, we can no longer appreciate the differences between what is important and what isn’t. Using modern examples like the events of September 11th and the media’s response to them, de Zengotita explains how we’ve become numb to things â€Å"so enormous, so horrific, so stark, that [we believe] the great blob of virtuality that is our public culture would be unable to absorb it† (342). It is a typical review of American society— pessimistic and daunting—though his sarcastic humor and nonchalant attitude are... ...ous diagnosis of a serious condition. Would we rather not know about it because it happens to be incurable? This goes much deeper than subject matter, or political bias, the usual folder. It determines the way we frame everything . . . the attitude we bring to living in this world of surfaces. (de Zengotita 350) No amount of truth can ever bring about change on the grand scale, but the way you chose to function within it will define the difference between prisoner and progressive. In expressing a helplessness to do nothing, de Zengotita has accomplished more than all the theories in the world. â€Å"It was to have been the end of irony, remember?† (de Zengotita 340) Works Cited Zengotita, Thomas de. â€Å"The Numbing of American Minds: Culture as Anesthetic.† 2002. The Text Wrestling Book. Eds. Donna LeCourt, et al. Dubuque, Iowa: Kendall Hunt, 2005. 340-351.

Friday, July 19, 2019

The Fear of Fat Criterion Within the DSM IV Essay example -- anorexia n

As our society is bombarded with the images of manufactured beauty and â€Å"thinness†, conversations increasingly center on dieting and body dissatisfaction. The media advertises weight loss products in the form of pills, drinks, surgery, fitness equipment and support groups to mold individuals into the proposed ideal form. This evidence alone suggests a strong case for the possibility of a pathological fear of fat. Is this fear, however, the driving force behind all cases of anorexia nervosa and bulimia? According to the DSM IV, the fear of gaining weight is essential for these diagnoses to be made. Strong arguments have been made both in favor and against modifying the existing criteria to allow for the diagnosis and treatment of individuals, regardless of whether or not a ‘fat phobia’ is present. Is it culturally insensitive to retain this particular criterion, a fear of gaining weight, if a patient has not been exposed to the same cultural p ressures and orientation towards being thin? Although western culture is thought to be the dominant culture, because of power and economics, non-western cultures make up eighty percent of the world’s population (Lee, 1995). Many of these ‘sub-dominant’ cultures are present in the melting pot of the modern United States. Are these non-Westernized individuals being denied the necessary treatments and interventions merely because a fear of gaining weight is not expressed? Such a strong focus on body dissatisfaction may cause one to overlook or disregard the pressures of societal systems, such as immigration or poverty, on the mental and physical well being of an individual. If ‘fat phobia’ is indeed a culturally constructed definition of anorexia nervosa, it la... ...ternational Journal of Eating Disorders, 17, 175-183. King, M.B., & Bhugra, D. (1989). Eating disorders: Lessons from a cross-cultural study. Psychological Medicine, 19, 955-958. Lake, A.J. Staiger, P.K., & Glowinski, H. (2000). Effect of Western Culture on Women’s Attitudes to Eating and Perceptions of Body Shape. International Journal of Eating Disorders, 27, 83-89. Lee, S. (1993). How abnormal is the desire for slimness? A survey of eating attitudes and behaviour among Chinese undergraduates in Hong Kong. Psychological Medicine, 23, 437-451. Lee, S. (1995). Self-starvation in context: Towards a culturally sensitive understanding of anorexia nervosa. Social Science and Medicine, 41, 25-36. Thompson, J.K. & Altabe, M.N (1991). Psychometric qualities of the figure rating scale. International Journal of Eating Disorders, 10, 615-619.

Thursday, July 18, 2019

The Burden Of Mental Disorders Health And Social Care Essay

Worldwide, the load of mental upsets is immense and at least comparable to the load caused by many terrible physical diseases [ 1 ] . In the WHO Global Burden of Disease undertaking it was estimated that 50 % of all Disability Adjusted Life Years ( DALY ‘s ) in the 15-44 old ages old are due to psychiatry-related conditions [ 2 ] . Recently, depressive upsets were projected to rank 2nd on a list of 15 major diseases in footings of load of disease in 2030 [ 3 ] . In malice of the many available effectual interventions, they have limited possible to cut down the entire load of mental unwellness [ 4 ] . It has been estimated that the maximal decrease of the entire load of mental disease that can be achieved by intervention in optimum scenes is merely 40 % [ 5 ] . Therefore, bar of mental upsets is indispensable. An extra statement for beef uping the function of preventative psychopathology in public wellness is the fact that at the population degree, a significant portion of the costs are caused by new instances. The new instances account for 39.2 % of the costs at the population degree [ 6 ] . Unfortunately, there are soon few possibilities for the primary or selective bar of mental disease in the non-referred population. Because grownup mental diseases have their beginnings early in life [ 7 ] , primary bar can be most effectual if started early in childhood, or even before. Indeed, bar of psychosocial jobs may get down before birth.1.4 Gevolgen new wave psychopathologie tijdens de zwangerschapThere is strong grounds that, in line with Barker ‘s â€Å" foetal beginnings of grownup disease † hypothesis [ a ] , an inauspicious mental province of a female parent during gestation is an of import and modifiable hazard factor for psychosocial jobs in her kids. The nexus between prenatal maternal negative emotions and behavioural and emotional ( ‘psychosocial ‘ ) jobs in the progeny has been demonstrated in legion carnal surveies and, more late, in worlds. Two recent reappraisals summarize the consequences of this research [ 8 ] [ 9 ] . Numerous surveies evidenced that there is a positive association between prenatal anxiousness or depression in the female parent, and cognitive, behavioural and emotional jobs in the kid. For illustration, in a big survey ( N=7448 ) prenatal anxiousness of the female parent was related to behavioural or emotional jobs of 4-year-old kids, independent of the female parent ‘s postpartum depression or anxiousness [ 10 ] . Anxiety in gestation has been related to delayed mental and motor development, independent of the female parent ‘s postpartum emphasis and depression degrees [ 11 ] . The inauspicious effects seem to be permanent: higher anxiousness degrees of the female parents early in gestation were related to an addition in ADHD and other projecting jobs in their 8-9 twelvemonth old kids [ 12 ] . An addition in criminalism in the male progeny of female parents who suffered antenatal depression was observed by Maki et al [ 13 ] . Davis and colleagues demonstrated that maternal antenatal anxiousness and depression were associated with an unfavorable disposition, i.e. infant negative responsiveness which in bend is related to behavioural suppression and societal anxiousness [ 14 ] . Chung et Al found that depression in gestation is associated with growing deceleration, premature birth and more extradural analgesia during bringing. Children of these adult females are more likely to be admitted on a NICU [ 15 ] . Although the mechanisms have non been to the full elucidated, the emphasis endocrine hydrocortisone, which besides seems to play a function in grownup abnormal psychology, has been proposed as the primary biological go-between [ 9 ] . Elevated maternal hydrocortisone degrees might take to cut down development of the kid. LeWinn and others found that higher maternal hydrocortisone degrees during gestation are associated with decreased childhood IQ [ 16 ] . Other mechanisms such as intoxicant and nicotine ingestion in gestation [ 17 ] [ 18 ] [ 19 ] and the effects of the postpartum mental status of the female parent ( e.g. with effects for suckling [ 20 ] [ 21 ] ) may be runing every bit good [ 22 ] . Whatever the existent mechanisms involved are, there is soon convincing grounds that kids whose female parents suffered from anxiousness or depression during gestation constitute a high hazard group for behavioural and emotional jobs. Early designation and intervention, and sooner even bar of the maternal mental wellness jobs would assist to forestall the same type of jobs in the progeny.1.5 Antenatale depressieUntil pubescence, rates of depression are approximately equal in male childs and misss, but from adolescence on, misss suffer about twice every bit frequently of depression than male childs, a rate which remains changeless until climacteric, after which it bit by bit declines [ 23 ] [ 24 ] . During gestation around 10-20 % of all adult females are enduring from depression or anxiousness, a prevalence that is basically similar to the prevalence outside gestation [ 25 ] [ 26 ] [ 27 ] [ 28 ] [ 29 ] [ 30 ] [ 31 ] [ 32 ] . Known hazard factors for prenatal depression are immature maternal age [ 26 ] , being multipara with a history of obstetric complication [ 33 ] , cohabitating [ 34 ] , low societal support [ 35 ] [ 36 ] , major life events [ 37 ] , low income [ 38 ] and a history of physical and/or sexual maltreatment [ 37 ] [ 40 ] [ 41 ] . Niet gebruikte refnrs: [ 39 ] [ 43 ] [ 45 ]1.6 Antenatale angststoornisAlthough there is a batch more known about depression during gestation, anxiousness upsets are the most common psychiatric upsets in grownups. Anxiety upsets have a 12-month prevalence estimated at 18 % , and are more frequently seen in adult females [ 42 ] . A recent reappraisal found that anxiousness upsets are common during the perinatal period, with rates of generalised anxiousness upset being higher during the perinatal period ( 8,5 % in the 3rd trimester ) than in the general population [ 44 ] . Because depression and anxiousness often co-occur [ 46 ] , it is likely that adult females who report depressive symptoms during gestation besides experience symptoms of anxiousness. Furthermore, anxiousness upsets are common in the absence of depression, peculiarly in adult females [ 47 ] , and the average age of oncoming of many anxiousness upsets is at a child-bearing age [ 48 ] . Harmonizing to Moss et Al, hazard factors for anxiousness may be similar to those of depression in pregnant adult females but this requires farther research [ 49 ] .1.7 Socio-economische positieThe socio-economic place ( SEP ) is traditionally defined as â€Å" the comparative place of a household or person on a hierarchal societal construction, based on their entree to or command over wealth, prestigiousness and power † [ 50 ] . Different mensurable facets of SEP are normally used in research, such as educational degree, occupational position and income. Educational degree represents cognition, a ccomplishments, attitudes and values that can act upon health-related behaviour. Occupational position is an index of working conditions, power and wellness. Income is associated with material wellbeing and ability to devour goods and services, required for a healthy life [ 51 ] [ 52 ] . These different facets of SEP are known to be positively correlated [ 53 ] . A low SEP seems to be a hazard factor for anxiousness symptoms after gestation [ 54 ] , although other surveies found no important association between composite SEP and depressive symptoms during gestation [ 55 ] [ 56 ] [ 57 ] [ 58 ] [ 59 ] . In contrast, in a recent reappraisal, Lancaster et Al. presented that both a lower educational degree as a low income have a little association with depression during gestation, but non important in their multivariate analyses [ B ] . Unemployment was non even significantly associated with depression during gestation in bivariate analysis [ B ] .1.8 Life eventsHarmonizing to Grant et Al and Evans, the chronic psychological emphasis ensuing from a low SEP may be associated with a high exposure to life stressors [ hundred ] [ vitamin D ] . What is known about the association of major negative life events and anxiety/depression during gestation?1.9 Doel new wave dot onderzoekHypothesis Low socio-economic place is associated with anxiousness and depression during gestation and this association is modified by major negative life events.Hoofdstuk 2. Methoden2.1 StudiedesignThe P5D-study. The Prediction of anxiousness and Depression during Pregnancy and the Postnatal Period ; the function of Personality ( P5D ) -study is an experimental longitudinal survey in the Dutch primary obstetric attention. The survey aims to develop a hazard mark based on established hazard factors and personality traits, to foretell ante- and postpartum anxiousness and depression at the first consult at the accoucheuses pattern. The P5D-study was approved by the Medical Ethical Committee ( Dutch: Medisch-Ethische Toetsingscommissie ( METc ) ) of the University Medical Center Groningen, the Netherlands.2.2 Studiepopulatie en dataverzamelingData was collected at multiple assessment minutes: ( 1 ) at baseline: at the first or 2nd consult at the obstetrics pattern ( largely at the terminal of the first trimester ) ; ( 2 ) at 24 hebdomads of gestation ; ( 3 ) at 36 hebdomads of gestation ; ( 4 ) 6 hebdomads postpartum ; ( 5 ) 6 months postpartum ; ( 6 ) 1 twelvemonth postpartum. The present survey involves informations from the baseline appraisal of the P5D-cohort, which ran from April 2010 to January 2011, although the inclusion still continues. Sample choice concerned 35 obstetrics patterns in both rural and urban countries in the four Northern states of the Netherlands: Groningen, Friesland, Drenthe and Overijssel. All adult females subscribing up at these obstetrics patterns could come in the survey. The lone adult females who were excluded from engagement were adult females who had no command of the Dutch linguistic communication. The included adult females received an informational bundle about the survey. This bundle contained an information missive, an informed consent, the first questionnaires and a stamped self-addressed envelope. Midwifes handed the bundle to the adult female while explicating and stressing the relevancy of this survey. When adult females agreed to take part, they filled in the printed questionnaires, every bit good as the informed consent and their personal information ( e.g. name, reference, telephone figure and email reference ) at place and sent them to us in the stamped self-addressed envelope . When we received the printed questionnaire, accompanied by the informed consent and the personal information of the participant, we used the supplied electronic mail reference to direct the username and watchword to entree the online questionnaires. Participants were instructed to reach us in instance they had no entree to the cyberspace at any clip during the survey. In response to these state of affairss ( n=3, 0.4 % ) , we sent the extra questionnaires in print to their postal reference, once more accompanied by a stamped self-addressed envelope.2.3 VragenlijstenQuestionnaires in print. The undermentioned questionnaires were handed in print at the obstetrics patterns: General information, dwelling of the gestational age and the day of the month of make fulling in the questionnaire, which we used to cipher the maternal age and the gestational age at any minute ; The Spielberger State Trait Anxiety Inventory ( STAI ) [ 60 ] to measure the degree of anxiousness. We used the six-item short-form, because the full signifier would be inappropriate in the position of high figure of questionnaires. Furthermore, the six-item short-form of the STAI produces tonss similar to those obtained utilizing the full-form [ 60 ] . The participant had to bespeak how they felt at the minute of appraisal, giving one of the four replies ( non at all ( 1 ) , slightly ( 2 ) , reasonably so ( 3 ) , really ( 4 ) ) . The six statements are: I feel unagitated, I feel nervous, I feel disquieted ( dying ) , I am relaxed, I feel satisfied, I am disquieted. The cut-off mark for an at least moderate degree of anxiousness is a†°?13 in this short-form [ 60 ] ; The Edinburgh Postnatal Depression Scale ( EPDS ) [ 61 ] to measure the degree of depressive symptoms. Although the EPDS is developed to measure after gestation, the questionnaire is besides dependable to measure depressive symptoms during gestation [ 62 ] . The 10 points are: I am able to express joy and see the amusing side of things, I look frontward with enjoyment to things, I blame myself unnecessarily when things go incorrect, I am dying or worried for no good ground, I feel frightened or panicked for no really good ground, Thingss are acquiring on top of me, I am so unhappy that I have had trouble sleeping, I feel sad or suffering, I am so unhappy that I have been shouting, The idea of harming myself occurred to me. The cut-off mark for an at least moderate degree of depression is a†°?12 [ 61 ] ; An adjusted Negative Life Events Questionnaire ( NLEQ ) [ 65 ] , to buttockss major negative life events. We make a differentiation between different periods in life: in the period until the age of 16 ; between the age of 16 and until 2 old ages before gestation ; in the 2 old ages before gestation. The mentioned life events are: divorce ( of a parent, self or kid ) , new relationship, traveling, long-run and/or terrible unwellness ( of a parent, sibling, spouse, ego, kid or another of import individual ( e.g. friend, in-laws, a confidential adviser ) ) , decease ( of a parent, sibling, spouse, kid or another of import individual ) , terrible psychiatric jobs ( of a parent, sibling, spouse, kid, self or another of import individual ) , suicide effort ( of a parent, sibling, spouse, kid, self or another of import individual ) , household force, intoxicant or drugs abuse within the household or the relationship, being victim of a offense, being victim of a terrible accident, being vict im of sexual maltreatment, being victim of assault, holding an unwanted gestation ; Online questionnaire. The undermentioned questionnaire was administered online: Socio-economic place ( SEP, based on educational degree ( self and spouse ) , business ( self and spouse ) and one-year gross household income ) ) was assessed utilizing a questionnaire based on the Leidsche Rijn questionnaire ( Julius Center for Health Sciences and Primary Care, Utrecht ) [ 68 ] .2.4 Statistische analyseAlthough P5D contains all above-named questionnaires, merely the STAI ( anxiousness ) , EPDS ( depression ) , SEP ( socio-economic place ) and the adjusted NLEQ ( major negative life events ) questionnaires were necessary to prove our present hypotheses. First, we calculated descriptive statistics for the STAI and EPDS tonss, every bit good as for the five indexs of SEP ( educational degree ( self and spouse ) , business ( self and spouse ) and one-year household income ) and major negative life events. Second, we assessed the correlativity between the STAI and EPDS tonss, †¦ We averaged the indexs of SEP after standardisation of educational degree ( both ego and spouse ) and one-year household income ( z-scores ) . The lowest 25 % , intermediate 50 % and highest 25 % of the tonss were considered to stand for severally low, intermediate and high SEP. The degree of significance was set at 0.05, reversible. Datas were analyzed utilizing PASW statistics 18.Hoofdstuk 3. ResultatenThe present survey involves informations from the baseline appraisal of the P5D-cohort, which ran from April 2010 to January 2011. A sum of 863 participants filled in a questionnaire, but 115 participants ( 13.3 % ) were excluded because they did non make full in the STAI short-form. Exclusion due to non-mastery of the Dutch linguistic communication was non registered.Descriptive statisticsAnxiety. All of the 748 included participants ( 100 % ) filled in the STAI short-form. From these 748 participants, 108 ( 14.4 % ) scored above the cut-off value ( STAI a†°?13 ) . A histogram with the frequences of the STAI tonss is presented in figure 1. The average STAI mark was 9.96 ( SD = 2.68 ) . Figure 1 Histogram with the frequences of the STAI tonss. The cut-off mark for an at least moderate degree of anxiousness is STAI a†°?13: Depression. From the 748 included participants, 743 ( 99.5 % ) filled in the EPDS signifier. From these 743 participants, 31 ( 4.2 % ) scored above the cut-off value ( EPDS a†°?12 ) . A histogram with the frequences of the EPDS tonss is presented in figure 2. The average EPDS mark was 4.67 ( SD = 3.59 ) . Figure 2 Histogram with the frequences of the EPDS tonss. Cut-off value for an at least moderate degree of depression is EPDS a†°?12: Correlation between anxiousness and depression The correlativity between anxiousness and depression tonss was strong: R = 0.72, P & lt ; 0.01 ( Pearson ‘s trial, two-tailed significance ) . A spread secret plan is presented in figure 3. Figure 3 Scatter secret plan, stand foring the correlativity between the STAI and EPDS tonss: Socio-economic place. From the 748 included participants, 342 ( 45.7 % ) filled in all questionnaires about SEP. The descriptive statistics of the assessed indexs of SEP are presented in table 1 ( educational degree ) , table 2 ( occupational position ) and table 3 ( household income ) . Table 1 Descriptive statistics of educational degree: SelfN ( % )SpouseN ( % )Primary instruction ( basisschool, speciaal onderwijs ) 0 8 ( 1.9 ) Low-level secondary instruction ( LBO-opleiding ) 1 ( 0.2 ) 16 ( 3.8 ) Middle-level secondary instruction ( bijv. MAVO, VBO ) 17 ( 4.0 ) 27 ( 6.4 ) Vocational preparation ( MBO-opleiding ) 145 ( 33.9 ) 182 ( 43.3 ) High-level secondary instruction ( HAVO, VWO, Gymnasium ) 29 ( 6.8 ) 20 ( 4.8 ) Professional instruction ( HBO-opleiding ) 168 ( 39.3 ) 122 ( 29.0 ) University ( WO-opleiding ) 68 ( 15.9 ) 45 ( 10.7 ) Entire 428 420 Table 2 Descriptive statistics of occupational position: SelfN ( % )SpouseN ( % )Yes 384 ( 89.5 ) 412 ( 96.9 ) No 45 ( 10.5 ) 13 ( 3.1 ) Entire 429 425 Table 3 Descriptive statistics of household income ( gross, in euro ‘s per twelvemonth ) :N ( % )0 – 14,999 14 ( 4.0 ) 15,000 – 30,999 58 ( 16.4 ) 31,000 – 59,999 207 ( 58.5 ) 60,000 – 89,999 60 ( 19.9 ) 90.000 or more 15 ( 4.2 ) Entire 354 Correlation between different facets of socio-economic place. The correlativities between the five mensural facets of SEP are presented in table 4.Literatuurlijst1. Ormel J, Petukhova M, Chatterji S, et Al. 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